Industrial design

ARC

A coffee ritual, shaped around a triangle.

A countertop coffee-machine concept developed through form exploration, two cardboard models, interaction studies, and internal CAD.

Explore the physical models
Green triangular ARC coffee-machine concept with a mug in its central brewing opening

The starting point. My response.

The research brief was provided in class. My contribution is the interpretation and development shown here: sketches, physical models, interactions, CAD, and the final concept.

The brief

Design-conscious home users who value expressive countertop objects and a slower, more deliberate coffee ritual.

Many coffee machines make a quiet daily ritual feel visually busy, mechanically complicated, and emotionally impersonal.

My design response

A sculptural rounded-triangle coffee machine organized around a clear morning preparation and brewing sequence.

The rounded triangle carries through the drawings, cardboard models, and final CAD.

Green and peach ARC coffee machines displayed together on white plinths

Audience and visual context

Lifestyle imagery frames the intended setting. Image credits identify the reference sources.

Hands holding a warm mug during a quiet morning routine at home
Contemporary café interior with expressive sculpted wall art and restrained furniture

Exploring the space around the cup.

The sketchbook moves through stacked cylinders, enclosed bodies, open frames, and triangular silhouettes. The drawings below are grouped by form so the alternatives can be compared.

Rounded and stacked volumes

ARC coffee-machine concept sketch 1 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 2 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 3 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 6 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 8 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 9 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 10 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 11 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 12 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 15 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 19 exploring form, proportions, and component layout

Enclosed bodies and projecting heads

ARC coffee-machine concept sketch 4 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 7 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 14 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 16 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 17 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 18 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 20 exploring form, proportions, and component layout

The triangular direction

I explored the triangular direction through form development, then carried it into cardboard to understand its volume as a physical object.

ARC coffee-machine concept sketch 5 exploring form, proportions, and component layout
ARC coffee-machine concept sketch 13 exploring form, proportions, and component layout

From understanding the form to arranging the parts.

The first model helped me understand the form. Building it made me realize that the next step was to work out the internal arrangement and test the individual parts. The second model moves that exploration into component placement and access.

Model one · volume and scale

I used the first cardboard model to understand the overall form. The mug provides a scale reference for the central opening.

First cardboard ARC model with a ceramic mug positioned inside the brewing opening
First cardboard ARC model beside a ceramic mug for scale
Close view of a ceramic mug fitted inside the first cardboard ARC model
Rear view of the first cardboard ARC model with reservoir, top, side, and front zones marked

Model two · parts and access

The next build explores how the parts fit into the form and how each one can be reached, moved, or removed.

Refined cardboard ARC prototype shown beside a paper cup for scale
Paper cup positioned beneath the brewing head of the refined cardboard ARC prototype
Three-quarter side view of the refined cardboard ARC prototype
Refined cardboard ARC prototype with a paper cup positioned in the brewing opening

OpeningCompare the frame and cup space across the two builds.

Brewing headThe second model brings the head into the cup opening.

ReservoirA removable side component makes the refill action testable.

Putting the touchpoints in someone’s hands.

The physical study covers component removal, control reach, cup access, and refilling. The photos document these tasks; they do not establish brewing performance or a measured usability improvement.

Participant removing a cardboard component from the front of the ARC prototype
Participant pressing the marked control area on the ARC prototype
Participant reaching into the ARC prototype to place or remove a cup
Participant removing the side reservoir from the refined ARC prototype

Carrying those actions into the use sequence.

From unpacking to refilling, the interaction drawings explain how the parts are approached and moved.

ARC journey sketch showing the machine being lifted from its packaging and placed on a counter
ARC journey sketch showing cup placement, cup-size selection, and drip-tray access
ARC journey sketch showing the side water tank being removed and refilled
ARC interaction sketch showing the brewing head, front opening, and removable tray

A silhouette with an internal layout.

The CAD studies place the brewing assembly, pump, water tank, and controls inside the triangular envelope. They show a proposed package, with heat, sealing, and brew performance still requiring a working prototype.

Transparent ARC render revealing internal brewing and water components
ARC coffee-machine orthographic drawings showing front, side, and top geometry
Exploded ARC coffee-machine CAD assembly showing internal modules and outer shell

Parts, materials, and assembly.

The exploded component map and material studies connect the exterior to a proposed manufacturing approach.

Exploded ARC coffee-machine assembly identifying the body shell, buttons, back plate, water tank, heater, pump, brewing head, screen, drip tray, drip-tray cover, handle, and water-tank cap
ARC materials and manufacturing table covering the buttons, body shell, back plate, water tank, heater housing, and water-pump housing
ARC materials and manufacturing table covering internal piping, screen, drip tray, drip-tray cover, water-tank cap, and power cable and plug

One form, two material expressions.

Peach and muted green share the same triangular body and darker touchpoints. Studio views describe the surfaces; the kitchen views return the object to its intended setting.

Peach and green ARC coffee machines arranged together in a bright studio
Peach ARC coffee machine shown in a dramatic side-lit studio
Front studio render of the green ARC coffee machine
Three-quarter studio render of the green ARC coffee machine
Green ARC coffee machine centered against a dark studio background
Green ARC coffee machine with a cup positioned beneath the brewing head
Green ARC coffee machine placed on a dark residential kitchen counter
Green ARC coffee machine lit warmly in an interior setting

A proposed $299 position.

The positioning study compares ARC with familiar coffee-machine brands. The price is a concept target, not a validated retail price or production quote.

Competitive map positioning the $299 ARC coffee machine by price and design expression against Nespresso, Keurig, SMEG, DeLonghi, and Breville products

Resolved beyond the exterior.

Material and component choices describe the proposed construction of the concept.

Sectioned ARC coffee machine showing the water tank, brewing assembly, pump, controls, and drip tray

What this project carries forward.

ARC carries one visual idea from moodboard and hand model through CAD, CMF, assembly, and market positioning. A working prototype would test heat, noise, cleaning, and brew performance.

Next project: Bastion